Task 2a- Opportunties

Opportunities of idents

Task 2 a) Write a series of blog posts (Prezi, Emaze, Thinglink, or Powtoon) and embed at least 5 examples of idents explaining opportunities of using TV idents (using pre-selected and own examples) 

i.  creation of corporate identity
ii.  branding of content
iii. creation of tone
iv. appeal to target audience
v.  encouragement of brand loyalty

Before creating your ident you need to decide who your target audience is and how it is going to appeal to them. By having a good understanding of your audience you can then chose a style that will suite them and the content which they will enjoy watching.

One opportunities of an ident is the tone. Tone is the thing which makes the audience feel when watching an ident this could be sadness, happiness, anger etc. By doing this it keeps the audience entertained and will create brand loyalty. This is an opportunity because through the tone the audience will get an understanding of what the channel is about. The main benefit of this is that you can be as imaginative as you want expanding your creativity also you can try and connect with your target audience by creating a tone of your ident attracting a wider range.

A second opportunity of an ident would be the channels identity, the channels identity needs to be recognisable to the target audience to make it successful. Every tv channel will create their ident to show their channels identity making them different from the other channels. This is an opportunity because it's a change for media produces to give their channel a personality making them stand out from the others, helping to attract the audience into watching their channel rather than the other competitors, also to help the audience recognise their channel.

Branding of content is what is included in the tv channel that will be shown through the ident giving the tv channels an understanding of what their channel is about and what they will be showing. This is called segregation it is where the channel reveals what is coming up next on the channel and what will be shown later. In the tv industry it is important to brand and promote your companies channel to its target audience so that the audience know what the channel is about making encouraging them to watch your companies a channel, recognising the channel from other tv channels.They do this by including a screen squeeze which will interrupt the channel that i a originally being aired including a voice over or clips of the show that is coming up next on the channel.

Creating brand loyalty for a channel is important as it will helps make your companies channel more popular. Encouraging your audiences to continue to watch your channel. You can do this by creating idents that will be memorable for the audience helping them recognise the channel from the rest in the industry. Creators of idents need to have a good understanding of their audience and the things they will be interesting in watching by having knowledge of their demographics and interests. The channel BBC have created their own suite of idents that includes the continuity of the same shape being a circle to symbolise the globe inferring that their channel is national.