Task  1
i) Channels Identity
The purpose for Radio and television idents are to create an identity for the channels based on their content.

ii) to brand the channel
Idents are created based upon  the target audience making sure that it creates an brand for the overall production this will provide information such as the theme and the style of the broadcaster such as channel 4

iii) Brand loyalty
Brand loyalty is created for a specific channel or programme insuring that it appeals to the audience. This is done by achieving an understanding of their demographics and how they access the content such as by an app or catch up services by having an understanding of your audience you are able to create a brand loyalty for a certain programme.

iv) to market
Marketing is important for any channel because it advertises the content through the creation of the tv ident which will be created to appeal towards their chosen audience with the use of social media helping to create and identity for that channel or programme.

v) segmentation
Segmentation is when the TV channel will have a break before their channel begins as it advertises the programmes content.

vi) provide information
This introduces information about the channel during the ident because it gives the audience an insight about the overall programme or the theme

vii) rebrand the channelh
When rebranding a channel this must be done over a period of time this is because the target audience are aging along with the channel such as changing content or other features if you have a good understanding of your audience then you can create loyalty by keeping up with the on going trends.

More 4

The more 4 Christmas ident uses the theme of Christmas to relate to the seasonal period for the audience. The ident created a Christmassy atmosphere whilst watching the TV for in particular family time.  The ident was a simple idea but still effective as it helped people get in the sprit for Christmas. The ident was different making it unique from the others as it incorporated the more 4 logo, the idea was simple not including too much in the shot. 

ITV

The purpose of the ITV ident it create to make a statement to their audience, the statement is used in the same colours for the pride showing peace and happiness to show respect for all gays and lesbians, this shows that the channel can be seen by everyone from every aspect of demographics. The logo for the channel is seen during the ident through the change of colour as the flag goes up and down. 

BBC one

This ident uses a range of colours making it bright and colourful to watch for the audience, we see the people wearing different coloured raincoats on their bikes that make the formation of an O this is makes it very creative and unique. Because BBC one are known mainly for news they included the topic of weather in their ident to relate to weather news. The location of the ident appears to be in the London area showing that the programme is a British programme and that most of the programmes are filmed in London.

Pixar ident

The first Pixar short film was titled Luxo Jr, it was a story about a lamp and the relationship between him and his mum. The colours used in the ident are quite dull such as greys which creates a dramatic effect for the audience as it sets a mood before the film is about to start. The use of a child like lamp relates to the target audience of young children this is effective because it makes them more likely to feel engaged, the characteristics of the character being quite playful and we watch the lamp jumping around playing. The short film helped to put Pixar’s name out in the film industry and has become part of their logo. 

Film 4

The ident for Film 4 was Christmas related which I discovered on YouTube, the duration of the ident was 26 seconds long which is the expected length an ident should be. The ident includes no animation which most idents generally do. In the ident there is a Christmas bauble falling in slow motion as it reaches the ground the screen splits into 3 this is creative as it makes the audience feel engaged and makes it more interesting. The ident includes a voice over which the tone of the voice is very relaxed and soft as it introduces what is coming up next on the channel. The ident includes the logo as the beginning as well as at the end. 

BBC three

This ident has been created to suit a younger audience we know this by the style of the text and the range of colours making it bright and colourful to attract younger audiences also it is very fast pace so that younger people can be encouraged to watch as the have quick attentions span. The BBC logo is featured in the ident however the BBC logo is very basic and not as excited as the three which is seen larger and more colourful making it interesting for the audience.

Task 4
An ident is used to help grab the audiences attention of a channel of programme advertising the content which the channel is about and their theme. Idents are all different as they are created based on the channels audiences which they are aiming towards for instance if they have a young audience they are likely to use bright colours and big and bold text rather with and older audience using formal style font and less colours. The purpose of creating an ident is so that people will know what channel it is also promoting the channel this has changed over time in the tv industry as idents have become more interesting for audiences to watch and help encourage them to watch the channel it is for. The channels ident will have an identity due to the fact