Tone - Motivational
The tone of the ident is motivational,Theme
the theme is blood, sweat and tears.
Target audience
This ident is targeting men, we known this because it features a male character.
Continuity of design
The similarities in each ident is that they all incorporate slow motion in each ident the logo is also placed in the centre of the screen in every ident. Each ident will represent a male character
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