Task 2B- Limitations

Limitations of an ident

In this report I will be discussing the limitations of an ident giving details and examples to back up my reasons.

Resolution is one of the limitations creators have to deal with. The reason for this is because of the pixels that are within the ident shown on tv to their target audiences. There are four different resolutions these are between standard definition and ultra definition, such as 144p, 480p, 720p, 1080p and 4k. Depending on what television the audience will have it will start and the rendering period during the process showing the images each of 60 frames per second.

A second limitation would be colour this is because certain colours will appear distorted on the tv making it unable to show to audiences. Safe colours are known to be used by media producers as these certain colours are appropriate to be used as won't appear distorted.To make your ident original colours like purple that are used in the BBC three idents will not make your ident successful because the colour purple is recognised by the audience of being used by BBC three meaning that it may confuse the audience of which ident the channel is for.

Another limitation would be the aspect ratio. The reason why this is an limitation is because the different sizes of sources such as on tv, phones computers etc. Nowadays the size of people's tv are 16:9 which is a widescreen making it better to watch tv as you can get a more accurate view that people in the 80s wouldn't of had. Their size of tv which was known box television was the aspect ration 4:3.An example would be from the channels ident BBC one shown in the year 1997. During this time people didn't have TVs with the aspect ratio of 16:9 meaning they wouldn't have been able to have a good view of the channel cutting out some of the content. They would've had known a box tv which is a square screen having the ratio 0f 4:3.

Lastly typography would be another limitation in idents because the creators can find it difficult to find the most accurate type of font to suit their channels identity. This could make it difficult for audiences to get an understanding of the tone of the ident and may get the wrong impression. The typography for the channel BBC Three uses writing that is curved making it informal suitable for younger audiences, however before the channel used bold writing that was more formal which wouldn't have been of interest for young audiences.

Size

Another limitation of making an ident is the size, size is a limitation because of the size of the TV screen may result in affecting the quality of the image for the viewers.  If you have the correct size of the TV screen then you are able to fit the ident on the screen appropriately. For example the TV channel BBC 4 ident of the office the sizing of this ident is correct insuring that the audience can see all the whole image of their screen.