Treatment

For each of our ident they will be a maximum of 10-20 seconds long, which will each include the information, and content of what our suite of ident is about for our channel. Each ident will also include the CTK logo, which will be seen in the corner of the screen during the ident. For each of our four ideas they will each include different aspects of the college such as charity work, students work from subjects like art, graphics etc, also in our ident will we be showing the theme of community and team work within the students in the college. For our first idea it will be filmed in the sports hall, which requires a boy kicking a ball into the net, the boy will be wearing the college’s sports kit, which has the logo on it on both top and shorts. Our second idea is where a group of individuals reach upwards towards the logo using stop motion showing the hands slowly rising up, this will show community as it is diverse by the different backgrounds seen by the hands as some will be white and other will be black. The third idea is a fashion show that will also be stop motion of four pupils taking part in the fashion show walking up and down a cat show. Lastly, our fourth idea shows the aspect of photography showing a photo shot of three students posing where their pictures being taken. From this the audience will be able to get an understanding of what the college is about but most importantly why their child should chose to go to CTK college for their further education a step towards their future. The design of our ident for instance the font will be formal, will we be making our text simple and bold so that it is easy to read for the audience using the colours purple and white because these are the colours of the CTK logo which we wanted to incorporate in our suite of ident to show consistency. The colour purple will be incorporated into the ident as the logo will be in the colour purple which will appear in each ident, also the animation will be using the colour purple to make the visuals stand out for the audience.  

Task 2B

Question 1- Consultation with the client (Lawrence)

We had a meeting with the client on Tuesday 30th march 2017 in order to discuss information regarding the brief that was set for us. The client's name was David Pearson and we had to sit in our production teams to negotiate with the client in terms of what he wanted specifically and how creative we could be with these idents. We negotiated the fact that the idents could not be seasonal because there was no snow for winter, not enough sun for summer and no red leaves for autumn. So the client agreed that these idents don’t have to be seasonal anymore given the limitation.  Our second concern with the brief was the duration because we thought that it would be better if the duration could be shorter because our idents didn’t last as long as 30 seconds but our ideas were imaginative so therefore, we thought it would be a good idea to shorten the duration.

Question 2 - Degree of Discretion in interpreting brief (Lawrence)

During the negotiation process, there is always a degree of discretion with the client which means how creative we can be as long as we take the client’s ideas and suggestions into account in other words, David Pearson stated that we didn’t have to use only white and purple in our idents we could use a variety of colours but he wants to keep the colour scheme of the logo. He also stated that he wanted stakeholders, students, and the parents to perceive the college as formal so that limited the extent of our creativity since most of our ideas were formal but they weren’t engaging enough to entertain the target audience and fulfill the brief.

Question 3 - Constriants Daniel Storey

Before the time comes to making the suite of idents for the client so it does represent the college and handing it on the set deadline, we need to make sure that the legal, ethical and regulatory constraints are considered like for example: The client wants us and the other groups when making the idents (the ideas and themes that we have come with to promote the college in a respectful way) that it does not offended the audience in an religious way (any religion) when the times comes to showing the idents to them for the first time. This is because if this had happened in the real world then, it is possible that the people may call up OFCOM (Office of Communications) by complaining any particular ident that have seen which the company could end up considering suing the company by a lot of money since the designers are responsible for making it and could end up being fired from their job if the company ends up going bankrupt through the fine.

These types of rules within the constraints have been set by the government to make sure that the different television companies follows it to the last detail so they will not break like for example: the ethical constraints can be easily avoided by having different ethnicity's and having both genders within of making the four idents so it does stop from people from complaining that there has been discrimination at all when the final product is finished before the deadline so the client is able to see for the first time by giving his thoughts about it and seeing if there needs to be changes before actually releasing for the audience to watch.    


Question 4 - Amendments to proposed final product Daniel Storey

While working on the different stages of production of making a product for the client who will want it finished by the deadline, it is very important to discuss with the client about what is best for this product as it is very likely that the ideas that we come up with in a space of time could get changed which we need to come into agreement about of what should the product look like in the end. So, when the other groups including us were meeting the client for the first time, we did discuss about the amendments of the final product which David Pearson wanted the 4 suites of idents to be put on a digital platform (YouTube) as we are promoting the college of Christ The King: St Mary's so it needs to convince the 15-19 year old students to come and study at the site since they are the target audience.

Although these suites of idents that need to be made for the client (David Pearson) for the 15-19-year-old students, he wants to make that it does target the parents as well since they will have key influence of making sure that their child make the right choice by joining and study the college but these questions were asked by Roopa's group. By speaking to the client, it is very important that we make sure to negotiate with him because he may suggest any amendments to the final version of the product which the idea could be used in an different way so it does match the type of season that you are planning to do for the four idents.


Question Five: Amendments to budget - James

When we spoke to our client, there were questions that our production team wanted to raise during the initial meeting about any types of amendments that we wanted to make to the original budgets. The original budget that was given out to us was for a maximum of £50, we wanted to make a few smaller adjustments, we wanted to increase the budget slightly, this was in case we did not manage to hand the work in time for the deadline, however, a demand or suggestion such as this was not verified, this is because we must complete the work on time and must work to the deadline that was originally set for us. We wanted to also change the budget slightly because we thought that travel costs would put a major dent in to the budget, if we were to get the trains, however, as we discovered now we will not be using this type of transport regularly, we wouldn't need to increase the budget, however, we will be spending the budget mainly on props to fit in to the idea for the suite of idents that we have, also lunch on the days that we are out, will be used as money taken from the original budget we have provided for us.

vi. Amendments to conditions - My work

As a group we all had to read the brief carefully to make sure we fully understood the requirements for the suite of Ident. When speaking with the client we discussed the amendments needed to make the process better for example a longer deadline enabling us to get it done to the best of our ability and the high standard that is expected. By changing the conditions to our final product this will have an effect on the final outcome. For instance if the client was to perhaps change the target audience for the product then we will need to change some of the conditions such as location to meet the standards. This will also have an effect on the production team as it means more time will be needed to work on the project. However, the company are able to avoid this by better communication with the client or they can get a signature to say that the product once completed cannot be changed.